The Entrepreneurship & Innovation Initiative at USF sought to bring entrepreneurship skills to all USF students regardless of major.  Students in the Community Engaged Design class worked through an intensive, collaborative process meeting with stakeholders, donors, administrators, faculty and staff, conducted focus groups and surveys with USF students, to create a comprehensive strategy, brand, and marketing materials.  In addition to all of the visual elements - an animated logo, story campaign, website, social media, posters, TV screens, and merch, students also created an implementation strategy to build trust on campus and deliver the intended goals.