Family House

Social Media Campaign

Fall 2017

Family House serves as a free home away from home for families with children undergoing treatment for cancer and other life-threatening illnesses at UCSF Benioff Children’s Hospital. The organization is 100% funded by the community.   Student designers worked with Family House to create a fundraising campaign for Giving Tuesday.  Using the brand guideline, colors and photography, designers created visual stories to share the organizations message and promote fundraising.