The USF Food Pantry wanted an identity that reflected its values and could be implemented across an entire system.  Working collaboratively throughout an entire semester, the students in Community Engaged Design worked through a holistic Design Thinking process to create a logo and branding systems, signage and wayfinding, social media, recipe cards, TV screens, buttons, name badges, and food displays. The designers work increased visibility of the USF Food Pantry on campus while also improving traffic flow and experience at the Food Pantry. The USF Food Pantry is a unique place that celebrates food and community without stigma or judgment and is celebrated throughout the brand.