Girls on the Run SF Bay Area

Branding Assets 

Fall 2020

Working with the Bay Area chapter of Girls on the Run, designers created a set of brand assets that emphasized the spirit and stories of their participants.  Girls on the Run is dedicated to inspiring girls to build confidence through interactive lessons and physical activities addressing both mental and physical health concerns.  The designed assets incorporated imagery specific to the Bay Area while seeking to engage and empower their audience.  After collaboratively creating these elements, they were implemented into presentation slide decks, social media assets, illustrations and promotional materials for the organization.